The Promos Local Marketing Area implements international promotional projects for the Milan-Lombardy area with the aim of attracting new foreign investments and new opportunities to this area, contributing to its development and the growth of its competitiveness.
Promotion of the Milan-Lombardy Area Abroad
To stimulate international interest in this area, Promos set up a network of alliances with local partners (Region Lombardy, Province of Milan, Town of Milan, …) as well as foreign ones, with which to:
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organize road shows and visibility actions in strategic countries
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participate in important trade shows and local or sector-specific marketing events in the world’s leading capitals
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promote meeting opportunities between international demand and local offer (congresses on legal and financial matters, etc.)
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produce and distribute specific information material to the public abroad